Similarly, while Red Envelope focuses on the family by having links “for him,” “for her,” and “for baby,” H. And R. block focuses on a more professional approach, linking clients to informative financial services articles. Although both sites make use of graphics and design, Red Envelope uses a great deal more photographs, enticing customers to purchase its products. These differences most likely exist because H. And R. block is attempting to entice professionals to use its services, while Red Envelope is seeking to touch the personal side of individuals with its products.
By studying these similarities and differences, one can quickly recognize the differences between product and service web sites. While the site marketing products is more straight forward and makes greater use of graphics, the web sites marketing services provide a great deal more information about their field and helpful articles intended to persuade potential customers that these services are really needed.
References and R. block. (n.d.) Retrieved July 9, 2008, from www.hrblock.com.
Red Envelop.com (n.d.) Retrieved July 9, 208, from www.redenvelope.com..