Organic Gardening: A Proposal in

Similarly, the niche audience will consist of members who typically eat at home, rather than those whose busy lifestyle leads more toward eating out. Thus, the niche audience for this message consists of financially comfortable people who do a households shopping, are moderately concerned with their health, and who already enjoy buying and eating fresh produce at home.

Because this lifestyle message is targeting those who are at least moderately concerned about their health, it is assumed that they have a rather active lifestyle.

Additionally, shopping at the market each week suggests that these people get out quite often. For this reason, the best media in which to present this media is a recorded radio commercial. The commercial should be short, to the point, and include the catchy slogan as well as facts regarding an organic lifestyle. By using this target audience and media for the lifestyle message, many will be persuaded to make the switch to.


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