They will do this by implementing a strong advertising and promotional campaign, based on the benefits of American soybeans. The campaign will be simultaneously aired on several media channels and will address the identified target market.
The United States of America and China have long been trade partners. In regard to soybeans, the U.S. is worlds largest producer, but its position is threatened by Brazil and Argentina. China is the worlds largest soybeans consumer, and as their internal capabilities fail to satisfy the demand, they are also the globes largest importer. A decision to export soybeans to China could result in beneficial outcomes, but only if the market characteristics are entirely respected.
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