U.S. Soybean Export the United

They will do this by implementing a strong advertising and promotional campaign, based on the benefits of American soybeans. The campaign will be simultaneously aired on several media channels and will address the identified target market.

6. Conclusion

The United States of America and China have long been trade partners. In regard to soybeans, the U.S. is worlds largest producer, but its position is threatened by Brazil and Argentina. China is the worlds largest soybeans consumer, and as their internal capabilities fail to satisfy the demand, they are also the globes largest importer. A decision to export soybeans to China could result in beneficial outcomes, but only if the market characteristics are entirely respected.

Works Cited

Provance, P., March 2003, Production Estimates and Crop Assessment Division, Foreign Agricultural Service, http://151.121.3.140/pecad2/highlights/2003/04/chexp/index.html. Ast accessed on June 4, 2008 Song, B., Marchant, M.A.

, Reed, M.R., Xu, S., 2007, Market Power and Competitive Analysis of Chinas Soybean Import Market, Contributed Paper Presentation for the International Agricultural Trade Research Consortium (IATRC) July 8-9th, 2007, Beijing, China, Retrieved at http://aede.osu.edu/programs/Anderson/trade/51Song.pdfon June 4, 2008

Targowski, a., Korth, C., China or NAFTA: The Worlds Largest Market in the 21st Century? January 1, 2003, Advances in Competitiveness Research

1998, China, Island, http://islands.unep.ch/CEZ.html. Ast accessed on June 4, 2008

August 25, 2006, American Farmers Afraid of Losing Soybean Market in China, Global Times, p. 15

2007, Soybeans and Oil Crops, United States Department of Agriculture, http://www.ers.usda.gov/Briefing/SoybeansOilCrops/last accessed on June 4, 2008

2008, the World Factbook, Central Intelligence Agency, https://www.cia.gov/library/publications/the-world-factbook/rankorder/2001rank.htmllast accessed on June 4, 2008

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